[2014/10/27] Federal’s year of 60th anniversary celebrations around the world culminated in spectacular celebrati
Federal Tyres – Manchester United’s Official Tyre Partner in Russia and Taiwan – hosted a spectacular carnival in Taiwan to conclude Federal’s year of 60th anniversary celebrations.
The carnival was held at Taoyuan and featured live performances by the most famous local TV show artists, a giant cake cutting and a tyre-rubber sculpture exhibition as part of a competition to celebrate 60 years of Federal Tyres. The carnival was attended by over 1,000 of Federal’s partners, customers, and staff.
Another highlight of Federal’s Diamond Jubilee year was celebrated at the Moscow International Automobile Salon, in Russia, with Manchester United Legend Bryan Robson the guest of honour. Federal has been the Official Tyre Partner in Russia and Taiwan of 20-time English Premier League Champions Manchester United since 2013. Federal staged Diamond Jubilee celebrations in Japanese, European, Russian, American markets worldwide over the last 12 months.
Federal Tyres Global Sales & Marketing Director Da-Wu Chen said:
“It’s been another highly successful year on and off the race track for Federal Tyres. Our 60th anniversary celebrations have provided a huge boost to the Federal family ahead of a pivotal year in 2015. With the launch of brand new products in the market, including the next generation of 595 RS-R, Federal will cement its position as the Ultra High Performance tyre of choice for customers looking for high-speed thrills at an affordable price.”
Federal Tyres was founded in Taiwan in 1954 and is Taiwan’s first registered tyre manufacturer. Federal is one of Taiwan’s major exporter of tyres with a presence in over 120 markets worldwide and a global reputation for producing hi-tech tyres that provide outstanding handling, performance, power delivery and safety.