[2014/03/06] Federal ‘Himalaya ICEO’ displayed on Red Dot Official Website
Dubbed the ‘Industrial Design Oscar,’ Red Dot Design Award has released 2014 award winners. Federal participated in the grant event with its product- Himalaya ICEO, and this winter tyre is honored to be presented on the Red Dot official website for a year.
As one of the three world design prizes with iF Design and IDEA, Red Dot Design Award was established by the Design Zentrum Nordrhein Westfalen, the oldest and extremely reputed design organization in Essen, Germany. Products and projects are tested and measured according to facets such as its innovation, aesthetics, function and quality, etc. The display of Federal Himalaya ICEO on the Red Dot official website is obviously an outstanding achievement.
Himalaya ICEO features Micro Pump on the tread pattern and 3D zigzag shaped sipes, assuring the best traction on either wet or dry road conditions, elevating tyre rigidity and contact patch and lowering annoying noises while travelling; moreover, the unique, cutting-edge compound permits tyre great elasticity in severe cold weather and delivers excellent performance.
Da-Wu Chen, Federal’s Global Sales and Marketing Director, comments ’Himalaya ICEO leads to an impressive breakthrough to traditional winter tyre, and Federal is pleased to be given a recognition presenting on the website of such an international prize. We are looking forward to building a closer connection with consumers.’