[2014/03/20] Federal to join ITMA
Federal Tyres yields membership of The Imported Tyre Manufacturers Association (ITMA), which is headquartered in United Kingdom. Members are entitled to approach the first-hand news related to European tyre market as well as the latest legislation information and to attend the periodical conferences held by ITMA for digging into tyre manufacturing issues.
Taking ‘Always innovation, always breakthrough’ as motto, Federal Tyres already runs a mature distribution system worldwide in five continents throughout more than 120 nations. But this does not satisfy Federal’s ambition to pursue the best performance. Federal Tyres’ participation in ITMA enables it to more effectively absorb various tyre industry messages.
Global Sales and Marketing Director of Federal Tyres, Da-Wu Chen, mentioned ’Apart from the cutting-edge technology and outstanding total quality management that Federal Tyres already owns, we believe that, to be an ITMA member and cooperate with it, Federal’s products could certainly penetrate European market and meet local customers’ expectation.’