[2012/03/23] Federal Tyres join forces with Ignition.MY to ensure the continuity of a truly successful Malaysian
Federal Motorsport Tyres continues its stand as a proud supporter of Malaysian motorsports by signing up as a tyre partner for Ignition.my’s range of motor-racing events for the year 2012.
Federal Motorsports is the high-performance and competition tyres arm of Federal Corporation. Federal and Ignition.my have formed a strategic alliance based on a shared vision for motorsports marketing which ultimately to drive new growth prospects and race proven technology. The collaboration will involve working together in the fields of motorsports with a goal of competing in new market segments.
After a resounding success of the popular Sepang 1000KM endurance race, Federal Motorsports Tyre will continue to supply its revolutionary, racing-bred FZ-201series tyre to racers and participants of many other motor-racing events under Ignition.my’s range, such as Saturday Night Fever Challenge Series and the MegaLAP Time Attack Series.
“By supporting exciting opportunities that take our high quality motor-racing specific products to the limit, the overall performance of Federal’s 201 is awesome as expected not only to add some spice on the track, but also set amazing lap time in fierce racing - all of which will increase the awareness of our line-up of ultra high-performance tyres, proving the capabilities of Federal Motorsports Tyres as a serious choice for the performance driving enthusiast, who are simply demanding the best tire for their investment. ” Taz Yeh, Project Manager of Federal Motorsports (FMS) comments.
Mr. Lee Wei Fong, General Manager of A-One Tyres Sdn Bhd explains, “Ignition.my events reach out to a wide-range of active motorsports enthusiasts, and we are excited to enhance and support their activities. We believe our unique competition compound FZ-201 tyres will manage to finish in a reputable position, and deliver winning performance to the participants.”