[2012/09/21] Federal Tyre tied with Tsukuba Race Track to maximize marketing initiative in Japan
Having taken racing involvement into global stage at a grassroots level, Federal Tyre has recently promotes the brand by fully committed to its sports marketing with a newly developed corporate sign board throughout the season at the legendary Tsukuba race circuit in Japan.
With the aim of attracting more potential young talents to participate in motorsports, a Federal signage stands at entrance to the field is immensely powerful and engaging, which provides us with a platform to both differentiate our brand and communicate our fans and customers around the world. “The relationship between Federal Tyre and Tsukuba Circuit is about connecting our brand with the deep-seated emotion that surrounds one of the world's most famous sporting venues. We have to provide our customers something more – something that helps their businesses succeed.” explains Jerry Lai, Asia Sales Executive of Sales of Global Division, Federal Corp.
Located in Shimotsuma, a neighboring city of Tsukuba, Ibaraki Prefecture, Japan, the Tsukuba Circuit is a famous motorsport race track features a large variety of corners, ranging from wide sweepers to hairpins. It has hosted to scale automotive events such as D1 Grand Prix, and other nationwide motorcycle and touring car championships. In addition, as part of a larger complex named the Japan Auto Sports Center (aka. JASC), it is also the proving ground for JDM car manufacturers, where many others visit the place to test and sport a variety of vehicles for excitement and fun. Whether your preference is drifting, time attack or traditional racing, the key to Tsukuba is keeping up your momentum and hitting the apexes with finesse.
The signage has utilized eye-catching elements and design through a well incorporated presentation in red, green and white colors, with an expansion in mind not only to bring the viewer a sense of simplicity, but further enhance the spectators on the track to navigate easily and efficiently around the site.
Federal-Japan is highly active and a longtime supporter in sponsoring major competitions and drivers to increase its presence in professional racing arenas. Our brand visibility and awareness has grown significantly over the last five years. By proudly partnering with sports properties like Tsukuba Circuit, we look forward to see a tremendous impact from our current marketing effort that continuously build loyalty among audiences, and introduce them to our technology and performance driven products.